Brave's privacy-focused ads to spread beyond startup's own browser

Startup Brave has begun showing ads in its web browser with privacy-focused new technology. Later this year, other software makers could start doing the same.

The company plans to release a software developer kit as soon as the second half of 2019 that will let other programmers tap into its privacy-protecting ads, Chief Executive Brendan Eich told CNET in an exclusive interview.

"First we have to prove the model in Brave," Eich said. But after that, he said, "we do want better scale, for high-quality ads with a better audience.

" Many details aren't settled, but Brave will extract some of the resulting revenue, he said.

The spread of Brave ads could be important, both for Brave's financial success and also for online privacy more broadly.

Ads appear all over the internet, but getting people to switch from Google's dominant Chrome to other browsers can be tough.

Broader use of Brave ads could mean more of us benefit from ad-supported services without paying with our own loss of privacy.

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